• performative wine tasting
• 11 July, 15:00 – 18:00
• @ Vin Natuur (Oude Kijk in het Jatstraat 66, Groningen)

Wine tasting – once the hobby of your wealthy uncle at birthday gatherings – has now become common practice among a broader group of consumers. The natural-wine-sipping individual suddenly seems to be omnipresent. They appear to know all the ins and outs of wine. Colour, aroma, and flavour are analysed while sitting on a trendy terrace. But who are these consumers? And what customs and aesthetics have developed around this culture of natural wine?

As the conclusion of the pilot program, the six participating artists will be delving into wine bar Vin Natuur in Groningen during a project week. This place becomes their point of departure, a stage upon which to explore how patterns of consumption intertwine with the shaping of identity. The week culminates in a performative wine tasting, where the artists reimagine the event on their own terms. Norms are unraveled, new traditions uncorked, and social conventions either reaffirmed or questioned.